On May 28, Fjällräven Riga opened its largest partner store in the Baltics. The new store, located in Riga, Krišjāņa Barona street 7/9, offers a carefully selected Fjällräven collection for the city, travel, hiking and everyday life.
Fjällräven was founded in 1960 in the Swedish city of Örnsköldsvik. The brand's mission is to inspire people to spend more time in nature by creating functional, sustainable and durable products for an active lifestyle. Over the years, the brand has become one of the most recognizable outdoor brands in the world, known for its functional design, sustainable approach and durable products, including the iconic Kånken backpack.
The new store in Riga has been created as a modern Fjällräven concept space, combining Scandinavian minimalism, functionality and nature-inspired aesthetics. The store's interior is designed in accordance with Fjällräven's global store concept, using natural materials and creating an authentic Nordic atmosphere.
"In the Baltic market, we see a growing interest in high-quality, functional and sustainable outdoor clothing. The opening of Fjällräven's largest partner store in Riga is a significant step in the brand's development in the region, and we are pleased to be part of the development of outdoor lifestyle culture,"
Rūta Ošiņa, Director
At the heart of Fjällräven's philosophy is sustainability, responsible production and product longevity. The brand advocates a "slow consumption" approach, creating products designed for many years of use in various weather conditions and environments.
During the opening, visitors will have the opportunity to get acquainted with the latest collection, receive consultations and participate in special opening activities.
Additional information:
Rūta Ošiņa
ruta.osina@vesspo.lv
26617896
